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The Risks to Apple Are Increasing

publication date: Aug 2, 2025
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Apple’s fiscal third quarter results were a head-turner and showcased outperformance with the iPhone and Greater China sales, through we note that tariff-related headwinds will impact the firm’s cost structure and possibly its product pricing strategy in the months ahead. The Street is also anxious when it comes to Apple’s strategy in artificial intelligence, where it is spending much less in this area than its Magnificent 7 brethren, as well as the sustainability of its current revenue share agreement with Google. The magnitude of risks is growing to the Apple story, but we still like shares in the newsletter portfolios given its strong underlying performance, robust cash flow generation and superb balance sheet. Our fair value estimate stands at $235 per share.


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