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Nike Holding Its Own Against Major Exogenous Shocks

publication date: Mar 29, 2022
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Image Shown: Shares of Nike Inc are on an upward climb again after dropping significantly from November 2021 to March 2022. 

Nike is holding its own in the face of major exogenous headwinds. The firm’s pivot towards D2C and digital sales are having a powerful impact on its business and underlying financial performance. We appreciate that Nike is a stellar generator of shareholder value, though we caution that inflationary headwinds and supply chain hurdles loom large over its near term outlook, as does the Ukraine-Russia crisis due to rising fuel expenses and the risk that portions of the global economy (particularly developing and emerging markets) may enter a recession. We continue to be bullish on U.S. equities and the domestic economy.


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