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Positive Pricing Elasticities Continue to Power Pepsi

publication date: Jul 14, 2023
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Image: Effective net pricing continues to be strong at Pepsi. Image Source: PepsiCo. 

On July 13, PepsiCo, Inc. reported excellent second-quarter 2023 results. The firm’s pricing power continues to impress as the executive team manages modest losses in organic volume with huge effective net pricing increases. We’re sticking with the high end of our fair value estimate range for Pepsi of ~$220 per share as pricing power will likely continue for as long as pricing elasticities remain positive.


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