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Philip Morris’ Smoke-Free Portfolio Continues to Gain Traction

publication date: Jul 23, 2025
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Looking to 2025, Philip Morris is targeting reported diluted earnings per share in the range of $7.24-$7.37 versus $4.52 last year. Adjusted diluted earnings per share is expected in the range of $7.43-$7.56 versus $6.57 last year. Adjusted diluted earnings per share, excluding currency, is budgeted in the range of $7.33-$7.46 versus $6.57 last year. In the second quarter, Philip Morris’ smoke-free business accounted for 41% of total net revenue, as it continues to benefit in part from rampant ZYN adoption. In the U.S., “ZYN reaccelerated its offtake growth to approximately 36% in June, and 26% in Q2 overall as measured by Nielsen." We continue to like Philip Morris’ smoke-free business and have no qualms with it as a idea in the High Yield Dividend Newsletter portfolio.


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