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Nike Doubles Down on Its Digital Strategy

publication date: Jun 29, 2020
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Image Shown: Shares of Nike sold off moderately on June 26 after reporting its full-year earnings for fiscal 2020 (period ended May 31, 2020), though please note shares of NKE have rebounded sharply from their March 2020 lows. Over the past year shares of Nike are still up ~15% as of this writing, outpacing the 4% gain seen at the S&P 500 (SPY) before taking dividend considerations into account. 

Nike is performing well operationally as its digital strategy has helped mitigate some of the headwinds created by the ongoing pandemic. The retailer’s strong balance sheet provides ample support to ride out the storm while being able to maintain its current dividend policy. Shares of NKE yield ~1.1% as of this writing, and we give Nike an “EXCELLENT” Dividend Safety rating due to its rock-solid Dividend Cushion ratio of 3.4. Please note these forward-looking indicators factor in double-digit per share payout growth over the coming fiscal years. We give Nike an “EXCELLENT” Dividend Growth rating as well.


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