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Meta’s Threads Launch Immaterial to Meta But Tragic for Twitter

publication date: Jul 6, 2023
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Image: Threads logo. Meta has launched a Twitter-killer with its new real-time online conversation app, Threads. 

Meta’s launch of Threads may not be too big of a needle-mover at Meta when it comes to new advertising dollar spending, but we like the incremental move toward creating an ecosystem of interconnected apps and properties. We think Twitter’s days are numbered, with the bird app already shedding a large percentage of its workforce just to keep the lights on. We might see a cage match between Musk and Zuckerberg after all.


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